Innovation as a Basis for Solutions
Innovation is a firmly established component of Vonovia’s strategy. The large number of neighborhoods in the company’s portfolio creates potential to develop future-fit solutions for innovative technologies and new services to respond to the current megatrends. The innovative approaches are not only applied, however, to the neighborhoods (urban quarters), but are also selectively adapted to urban clusters.
The most recent developments in the overall technological, socioeconomic and ecological conditions serves as confirmation to us that the strategy we have defined, namely the quest to forge ahead with innovation and, in doing so, also promote the aspects of customer orientation, sustainability and the future viability of existing business models, is the right one. Particularly in the context of the energy revolution, Vonovia sees itself as a market player with social responsibility that thinks beyond the boundaries of the pure rental business in seeking to develop innovative solutions. In order to pursue the company’s innovation goals in a targeted manner, a Management Board function has been set up with responsibility for transformation.